FOR GROWING B2B SAAS

Stop being your own growth bottleneck.

Signal Engine builds growth infrastructure that finds, prioritises, and engages the accounts that are in-market, so you get more of the right conversations, not more work.

High priority accounts
0
Continuously monitoring your target accounts
BUILT GROWTH SYSTEMS THAT HELPED SIGN (AND 100S MORE)
JLR
Hyundai
Volvo
State Street
HSBC
BNP Paribas
THE STATUS QUO

Referrals get you the first few million. They won't get you past it.

Growth teams don't lack tools. They lack the time and expertise it takes to turn them into a system that generates pipeline on its own, time that could be spent closing.

Targeting decided ad hoc, based on whoever's top of mind that week.

Manual research repeated from scratch, for every single piece of outreach.

Reporting done manually, or not at all, so nothing flags a problem until it's too late.

You don't have a headcount problem. You have a system problem.

HOW IT WORKS

I build your GTM machine that finds your next customers while you sleep.

BUILD · 01

Know your whole market, not just the accounts already on your radar.

We build your entire total addressable market, TAM, so targeting stops depending on whoever's top of mind that week.

  • ICP & Positioning
  • TAM built and segmented
  • GTM Plays
TAM FOUNDATION
6,214
accounts in your TAM
18,642
contacts mapped across those accounts
PRIORITISE · 02

Know exactly who's worth your time, and who isn't.

Every account and contact in your TAM gets prioritised against your own signals, not left in one flat, undifferentiated list.

  • Lookalikes built on existing customers
  • Signal framework documented
  • Signals live across contacts and accounts
Parth Parekh

“His approach to signal based outreach is creative, effective and well thought through.”Parth Parekh, Head of Growth, VoyantisMARTECH

SIGNAL WEIGHTING
Companies
New CRO hired
Headcount growth
12 job postings
Contacts
Changed role
Engaged with post
Visited pricing
ENGAGE · 03

Reach the right people with messages that actually get replies.

Outreach goes out with context, relevance and value already built in, not a generic template with a first name merged in.

  • Email infrastructure setup and management
  • Outreach sequences across email and LinkedIn
  • Content published across LinkedIn
Lewis Ward

“The pipeline Ivor's campaigns generated came in at over 20x. He wasn't just generating new pipeline, he was actively speeding up the closing of opportunities we already had in play.”Lewis Ward, Head of Business Development, DriftrockMARTECH

REPLIES COMING IN
OPTIMISE · 04

Find out what's working, while there's still time to act on it.

Every campaign is iterated on, not set and forgotten, until message-market fit is achieved.

  • Weekly campaign reporting
  • Deliverability reporting
  • Tests documented
WEEKLY REPORT
Contacts sent
1,240↑ 180
Reply rate
12%↑ 3%
Meetings booked
7↑ 2
Deliverability
98%↓ 1%
RESULTS I'VE DELIVERED IN B2B
£50M+
Pipeline generated
60+
Brands worked with
3x
Average pipeline growth
Sasha Batica

“Working with Ivor got us to a fully functioning GTM engine, with campaigns already delivering qualified pipeline, in a fraction of the time it would have taken us to build it ourselves.”

Sasha Batica, CEO, Mara
FINTECH
“We nearly built this in-house. Then we worked out the real cost: months of engineering time pulled away from the product roadmap, the risk of getting the signal logic wrong on the first attempt, and no guarantee it would work. Because Ivor hands you the keys rather than locking you in, we could bring it in-house whenever we're ready, or keep running with him. Either way, we own the outcome.”
WHY SIGNAL ENGINE

Not an agency. Not a hire. A machine that generates pipeline, and you own it.

01

Direct access

You work with the person who built the system, not an account manager or a junior handed your account.

02

Proven before

These systems have already been built and run in fintech and adtech, not designed from scratch on your account.

03

Everything stays yours

The tools, infrastructure and SOPs are always yours. If we ever part ways, you keep everything that's been built.

04

Built on your customers

Not a generic playbook. The system is built from your own closed-won accounts and your actual ICP.

Ivor Colson
WHO YOU'RE WORKING WITH

Ivor Colson

I helped double revenue as Head of Marketing at Driftrock, and built the growth foundations at Tokeny Solutions that led to its acquisition by Apex Group.

I now build signal-driven outbound systems for B2B companies, finding the accounts most likely to buy, reaching them at the right moment, and handing you a system you own and control.

You work directly with me. Not an account manager, not a junior.

View My LinkedIn Profile
HOW WE HELP

The only risk is not knowing.

See exactly who's in-market and what it would take to reach them, before you commit to anything else.

STAGE 02 · PROVE IT
3 Month Pilot
Apply
for pricing
  • Full TAM build across companies and contacts
  • TAM segmented across buyers
  • Creative sequences written by humans, scaled with AI
  • Infrastructure and signals live in week 1
  • Sequences and campaigns running by week 2
  • New plays added each week
  • First signals and meetings booked from week 3
  • Weekly reporting throughout, optimised as replies come in
Apply for Your Free Audit
STAGE 03 · RUN IT
Retainer
Apply
3 month+ commitment
  • Fully managed, always-on GTM engineering
  • System retrained on your accumulated reply data
  • New plays added as signals evolve
  • Existing plays improved with performance data
Apply for Your Free Audit

Also available: advisory, day-rate, for teams who want the methodology in-house rather than delivered.